“Everything you’ve ever wanted to know about private labels”
XTCscope™ of the Private Label Innovation
22% of food innovations launched in Europe this year are private labels. Beyond this figure, the most impressive factor is the diversity and the pertinence of this innovation.
Faced with this phenomenon, it is essential that you fully understand the nature of these evolving own brand innovations.
Every year, the XTCscope™ of the Private Label Innovation analyzes movements in trends and product innovations of private labels in Europe and North America.
Thanks to this annual study, XTC can meet the information needs of its manufacturer and distributor clients, given this constant evolving phenomenon.
The XTCscope™ of the Private Label Innovation – which covers all food product segments and brands – analyzes private label innovations and their benefits, to reveal the strategic development potential behind each one.
The XTCscope™ of the Private Label Innovation is available in English or in French in PDF file (+ option for hard copy and presentation).
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Private Labels, a definite must
In 2010, one in five innovations in Europe is a private label!