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THE XTC TRENDS TREE
XTC DATABASE
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“Innovation: the user manual”


The XTC Trends Tree™


The XTC Trends Tree™ is a hierarchical structure that summarizes overall consumer expectations and categorizes them under five axes, and then breaks them down into innovation trends and subsequently into the new drivers used by the world’s manufacturers to meet these expectations.

This exclusive segmentation is also used by our analysts to describe all the innovations that make up the XTCscan™ database. As such, it constitutes an extremely valuable tool.

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the XTC Trends Tree


Axes > Trends > Drivers

Measurable segmentation variables for each innovative characteristic used in product positioning and concept benchmarking


Events
Press room

• Marie Claire "Demain, tous flexitariens ? " 04/2017

• Food Morning #3 "L'innovation moteur du sans frontière " 04/2017

• LSA "Les aliments enrichis parient sur le naturel " 04/2017

More information

XTC database TM is the worldwide database of Innovative food products

 

Updated daily according to strict criteria, the database can be used anytime to find out about the latest innovations being offered to consumers the world over.

It allows users to conduct searches by cross-referenced criteria and keywords covering any and all areas of interest, be they R&D, marketing, packaging, design and so on.

Innovation Intelligence - Innoscope Private Label  - World Innovation Panorama - World Health Food Innovation Panorama - Ad Hoc Studies - Consulting - Product searches - Innovation Seminars -Trade Show Reports - XTC Trends Tree - XTC Genesis Method - XTC database - New products - SIAL - FMCG (Fast Moving Consumer Goods) / CPG (Consumer Packaged Goods) - new products database - monitors worldwide product innovation - new product - customized intelligence - NPD - New Products Database - trends and innovation - CPG /  FMCG industry trends & drivers - Food industry - monitoring trends and innovations - Private label innovation - Food innovation database - Food and drink new products - Global new products - food innovation - new claims - new ingredients - innovative products - product development and innovation - new product database - NPD - new product development - product launch - new product forecasts - FMCG trends - NPD process - market insight - new product ideas - ideation process -innovative ideas -new concepts - ideation sessions - category analysis - Food Innovation Lab - insight - Innoscope Private Label

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